Rebecca Benn is an experienced marketing and digital strategy communications specialist with over 15 years experience in health data and technology.
Rebecca started her technology career providing communication strategy support for the National Programme for IT. She has extensive public sector experience having been the communications lead on a number of high level national IT delivery projects.
Rebecca’s main specialism is in data communications, having supported the work around the Partridge review which looked at the management of national data releases. She uses her talent of distilling complex technical data information into communications for a variety of channels. Her data work in prescribing and workforce has led to several national front pages.
Most recently, Rebecca has completed her MSc in Marketing and digital strategy. Her research paper saw the creation of a Data Use Acceptance Model, which can be used to consider the communication factors to create the optimal environment to aid awareness.