Lisa O'Sullivan, a successful, award-winning global healthcare communications leader, has been guiding global and regional pharma clients and agency teams for nearly 25 years. Lisa has held a variety of global client leadership and business building roles. For the past two years, Lisa has led Porter's Global Health Purpose Strategy & Consulting CoE, combining talent across the practice, and OMNICOM PUBLIC RELATIONS GROUP to solve complex pharma corporate, franchise and brand challenges using purpose as a critical strategic muscle. Lisa is a passionate healthcare strategist & storyteller and enjoys working with disparate audiences and pharma executives to explore more innovative ways to connect. She has contributed several articles on the role of agencies as catalysts for change in the new era of expectation. She recently spoke at the European Parliament to MEPs and European NGOs on behalf of industry about the relevance and importance of Public Health Campaigning to impact health outcomes, another area Lisa is passionate about.