
Takeda UK’s launch of Takhzyro
Hill+Knowlton Strategies
Hereditary angioedema (HAE) is a severe, unpredictable, rare disease which can result in life-threatening swelling attacks. Our aim was to position Takhzyro®▼ as the number one choice for long-term prevention of HAE attacks and more broadly, move further towards zero attacks as SoC whilst optimising patients’ access to Takhzyro,...I am number 17 – A campaign to raise awareness of rare disease across the UK
Hill+Knowlton Strategies for Takeda UK
People living with rare diseases are often marginalised, facing lengthy waits and multiple visits to doctors simply to receive a diagnosis. While seemingly uncommon in fact, 1 in 17 people in the UK are affected by a rare disease. I am number 17 is a campaign to make their voices heard. We paired 17 people living with a rare disease with 17...Stepping up the fight against malaria in times of COVID-19
Grayling, The RBM Partnership to End Malaria, Malaria No More, Malaria No More UK, Speak Up Africa, X3M Nigeria
While at the start of 2020, malaria deaths were at the lowest point ever, the emergence of COVID-19 threatened to reverse decades of hard fought-progress against the disease, with deaths projected to double in 2020. For the RBM Partnership to End Malaria, we developed an integrated communications campaign that maintained vital visib...Brands2Life
Bacterial Vaginosis (BV) is the most common vaginal condition, yet 60% of women mistake their symptoms for thrush. So when Balance Activ came to Brands2Life we tackled the issue head on with the ‘Maybe It’s Not Thrush?’ campaign, a straight-talking approach to help women spot the symptoms of BV and treat themselves effectively.FleishmanHillard Fishburn
Every day up to 27 million people in the UK struggle to do the things they love due to the eye health condition, Presbyopia.freuds Health & Behaviour Change
Agency: Public Health England
Freuds was briefed to help deliver Every Mind Matters, the Government’s first mental health campaign to change people’s perceptions of mental health.Porter Novelli
Agency: Merck Healthcare
In 2019, Merck asked Porter Novelli to support with its International Thyroid Awareness Week campaign, but fighting for attention against hard-hitting campaigns about the obesity epidemic, mental health reform and cancer care felt light a losing battle. Our challenge was that we were just yet another obscure awareness day.Specsavers
Agency: Beattie Communications
Specsavers remained open during lockdown, for urgent and essential care for those needing support and to help alleviate pressure on the NHS. The challenge was to inform people that this was the case. We needed to provide helpful, reassuring and newsworthy content that showcased the care offered, with fewer resources and an ever-changing...Macmillan Cancer Support
COVID-19 has been devastating for people with cancer. There have been delays in diagnosis, disruption to treatment and uncertainty for the future for thousands of cancer patients.freuds Health & Behaviour Change
Agency: NHS England
Freuds worked with world-renowned British photographer, Rankin, to capture strong and powerful portraits of NHS workers to celebrate the work of those on the frontline and inspire the next generation of doctors, porters, 111 callers IT consultant and more, that will one day shape the future of our NHS.LifeArc COVID-19 funding call and funding announcement
LifeArc
Agency: Four Communications
As the pandemic hit the UK in March, the medical research charity, LifeArc, made £10 million available to researchers. The charity was offering to fund trials of existing medicines or those in late stages of development to see if these could be re-purposed to reduce the severity of COVID-19 and limit potential deaths from the infection...Prescript Communications Limited
We designed SuperYou to help employees reach their potential and ultimately to create a Super Takeda. With Covid-19 forcing remote working, we needed new ways to engage, empower and educate the field teams. The SuperYou application – a ‘back-to-work' companion – would introduce new business solutions, support field teams durin...Seqirus
In the wake of the global pandemic, a key challenge for the Seqirus team was to ensure colleagues dispersed around the globe felt connected with senior leaders. In times of uncertainty, hearing from leaders who are a known and trusted source of information brings stability to an organisation. In addition, as a global leader in influenza...Spire Healthcare's Covid-19 response
Instinctif Partners and Spire Healthcare
To support the NHS in responding to the pandemic and save lives, Spire Healthcare, together with the rest of the independent sector, took the decision to place its hospitals at the NHS’s disposal in an unprecedented partnership. As the only listed private healthcare provider, Spire faced a unique challenge in communicating its inv...The ‘good-guy’ strategy to change government regulation of tech in healthcare
ZPB Associates
Against a backdrop of a decade of laboured digital transformation in the NHS – delayed due to a combination of factors including lack of funding, regulatory system infrastructure and resistance to change - Push Dr moved from supporting zero to over five million NHS patients NHS patients in just three years. Using carefully selected advocates...Nurses Matter – supporting Clinical Nurse Specialists (CNS) in cancer services
MSD
A public affairs and social media campaign focused on advocating the role of Clinical Nurse Specialists in cancer care, with a particular focus on lung cancer. A campaign designed to create greater awareness amongst policymakers and NHS decision makers on the value CNSs add, and the importance of properly recognising and codifying their rol...Emma, Work Colleague of the Future
Virgo Health
We have more health education than ever, yet we’re getting sicker. One of the biggest reasons for this? The office. Ergonomic workstation solutions company, Fellowes, wanted to raise mass media awareness of this workplace issue and establish themselves as an authority on office health. We needed a bold activation to drive media relati...Disrupting the pharma industry - Introducing the world's first AI-designed drug
Edelman
In January 2020, Exscientia was ready to announce a world-first: their precision-engineered drug, designed using artificial intelligence, was about to enter clinical trials. In less than three weeks we built a compelling narrative and earned strategy, which smashed KPIs and resulted in more 120 articles being published in top-tier p...Raising awareness of the benefits of cod liver oil and omega-3 in media
Aduro Communications
Agency: SevenSeas
With the backdrop of continuous news about the COVID-19 pandemic, we created a health story that landed blanket national coverage, generating positive headlines for the cod liver oil sector, and ultimately changed consumer perceptions.freuds Health & Behaviour Change
Agency: Public Health England
Public Health England briefed freuds to help deliver ‘Every Mind Matters’, the Government’s first national mental health campaign. The objective was to drive mainstream conversation and generate mass engagement with a new evidence-based online mental health tool – created by PHE and endorsed by NHS England.freuds Health & Behaviour Change
Agency: NHS England
Freuds worked with world-renowned British photographer, Rankin, to capture strong and powerful portraits of NHS workers to celebrate the work of those on the frontline and inspire the next generation of doctors, porters, 111 callers IT consultant and more, that will one day shape the future of our NHS.Imperial College Covid-19 vaccine campaign
Imperial College London
A campaign to raise the profile of a team developing a vaccine for Covid-19 at Imperial College London, and their work.Macmillan Cancer Support
COVID-19 has been devastating for people with cancer. There have been delays in diagnosis, disruption to treatment and uncertainty for the future for thousands of cancer patients.Brands2Life
Bacterial Vaginosis (BV) is the most common vaginal condition, yet 60% of women mistake their symptoms for thrush. So when Balance Activ came to Brands2Life we tackled the issue head on with the ‘Maybe It’s Not Thrush?’ campaign, a straight-talking approach to help women spot the symptoms of BV and treat themselves effectively.APCO Worldwide
Chlamydia is the most common sexually transmitted infection in England and is particularly prevalent in young people. BD appointed APCO to find out what was behind this trend; to develop a strategy to reverse it; and to test the strategy with a pilot project in an area of England which the NCSP identified as having particularly low testing rates....Brands2Life
How do you transform a ‘dull’ and ‘medicated’ skincare brand with little awareness outside of the prescription category into a desirable consumer must-have? A problem Brands2Life tackled for Diprobase, as they launched two over-the-counter (OTC) products.It's more than height, it's health! Empowering parents to measure their child's growth
Edelman
In 2019 Novo Nordisk launched www.morethanheight.com, an online resource to equip parents with information/tools to measure their children regularly and correctly. To reach UK parents in a trustworthy way, we co-created a campaign leveraging parenting influencers to share their experiences and engage with parents through social. We conducte...freuds Health & Behaviour Change
Agency: NHS England
freuds was tasked with driving awareness of the new Government guidelines around hand washing and accelerating behaviour change in order to minimise the spread of COVID-19.freuds Health & Behaviour Change
Agency: NHS England
Every day of the current COVID-19 crisis reminds us of the importance of our NHS. Unfortunately, a lack of qualified NHS nurses was a critical issue for the health service long before the pandemic hit. The vital NHS recruitment campaign, ‘We Are The NHS’, set out to tap into the hearts and minds of the nation, and most important...freuds Health & Behaviour Change
Agency: Public Health England
Freuds created mass engagement around Every Mind Matters - a new NHS-endorsed digital platform designed to empower people to take action to look after their mental health.BREATHLESS: The story of life with severe asthma
Engine MHP
Thirty-three million people live with the devastating effects of severe asthma, yet they struggle to receive the diagnosis, care and treatment they need. Progress has been slow, and support for reform of care pathways is low.BSI
With just over two years to the Date of Application of the IVDR, and a typical conformity assessment requiring 9-12 months to complete, our challenge was to educate thousands of manufacturers, many of whom are completely new to the IVDR, to ensure safe, uninterrupted access to lifesaving IVD medical devices for patients.Porter Novelli
In 2019, Merck asked Porter Novelli to develop its campaign for International Thyroid Awareness Week, but fighting for attention against hard-hitting campaigns about the obesity epidemic, mental health reform and cancer care felt light a losing battle. Our challenge was that we were just yet another obscure awareness day.Edelman
In the past 18 months, Edelman’s UK health practice has undergone a complete reboot. We announced a new leadership team – made up of 3 very different, yet complementary female co-leads appointed from within our business. Our bold new approach was a first for our EMEA region and they kicked off a co-created path to success with clear foc...WE Communications UK Health Practice
WE Communications
In 2019, WE UK’s health team of eight people were determined to create relevant, impactful campaigns that moved people to positive action.Helping build a healthier society through creative, effective and inspired communications
FleishmanHillard Healthcare UK
Cora Bolger
Syneos Health Communications
Abby Purdy
Syneos Health Communications
Evergreen PR
I launched Evergreen PR as a virtual health consultancy in Nov 2019 with no funding or clients. With 15+ years of health PR experience I developed an Evergreen Methodology of rigorous research, join-the-dots planning and connecting with sources of influence to ensure excellent outcomes.