Best public health awareness campaign (excluding COVID-19)
Recognises the best campaign to manage or promote awareness of a particular disease or condition (excluding the coronavirus). It can be aimed at the wider general public or at a more specific, targeted group. The campaign launch objectives, strategy and method deployed should be clearly set out. The campaign can feature a number of different disciplines, including (but not limited to) media relations, content/social media activity and lobbying. The winning entry must demonstrate that the campaign met or exceeded its objectives. Evidence of original, creative thinking as part of the campaign would be a benefit. The entry can come from the private, public or third sectors, or a combination. Please note: specific product launches, rather than healthcare awareness campaigns, should enter the "Best healthcare product launch" category.
Best proactive healthcare/pharma comms during COVID-19
Recognises the most effective proactive communications by a consultancy or in-house team, or a combination of both, in the healthcare/pharma sectors relating to the coronavirus pandemic. The objectives, strategy and method deployed should be clearly set out, alongside the impact of the actions. Due to the sensitive nature of this type of work, entrants may mark parts of their submission as strictly confidential and not for publication. Fifty per cent of the proceeds from entries in this category will be donated to a good cause related to the pandemic.
Best use of public affairs in a healthcare/pharma campaign
Recognises the best healthcare/pharma campaign with a specific public affairs objective; for example, a change in law or new approach by a government or another public body. The campaign can feature a number of different disciplines, including (but not limited to) media relations, content/social media activity and lobbying. The winning entry must demonstrate that the campaign met or exceeded its objectives. Evidence of original, creative thinking as part of the campaign would be a benefit. The entry can come from the private, public or third sectors, or a combination.
Best use of media relations in a healthcare/pharma campaign
Recognises the best use of media relations as part of a healthcare/pharma campaign. It could include reactive or proactive media relations activities, or a combination of both. Judges will be looking for evidence of how media coverage and media relations activities helped achieve specific goals, eg: changing public sentiment towards a company, selling more products, changing public behaviour. Entrants can show how media relations was used as part of a wider campaign that could include other elements, such as lobbying or advertising; however, the winning entry will be able to demonstrate how media relations specifically was crucial. The entry can come from the private, public or third sectors, or a combination.
Best use of social media and/or influencers in a healthcare/pharma campaign
Recognises the best use of social media or social media 'influencers' as part of a healthcare/pharma campaign. Judges will be looking for evidence of how social media and/or influencer activity helped achieve specific goals, eg: changing public sentiment towards a company, selling more products, or changing behaviours. The entry can come from the private, public or third sectors, or a combination. Entrants can show how social media and/or influencer activity was used part of a wider campaign that could include other elements, such as lobbying or advertising; however, the winning entry will be able to demonstrate how social media and/or influencer activity specifically was crucial to achieve outcomes (rather than merely social media analytics data). The idea must be PR-led, although we will not exclude entries that involve payment or other incentives to influencers; however, please detail these in your entry. For this award, we are defining a social media influencer as an individual or group that has become influential off the back of their own social media platform or platforms. It excludes anyone with pre-existing fame (eg: actors or sportspeople).
Best use of content in a healthcare/pharma campaign
This award will be given for the most effective use of content as part of a healthcare/pharma campaign. The entry can come from the private, public or third sectors, or a combination. The objectives, strategy and method deployed should be clearly set out, alongside metrics on the impact of the content. Entry should include methods of how content was distributed and used to attract and retain audiences. Judges will be looking at the impact of the content beyond 'reach' (eg: number of views, likes etc) and towards outcomes (eg: changing behaviour, increasing sales).