Director and Principal Consultant , Lynn PR

Shayoni Lynn FCIPR CMPRCA is Director and Principal Consultant at award-winning strategic PR and behavioural insights consultancy, Lynn PR. Shayoni is a Fellow of the Chartered Institute of Public Relations and Chair of PRCA Cymru. She represents Wales at the UK PR Council where she is leading a workstream on ethics.

Shayoni is a founding member of CIPR's Behavioural Insights Interest Group, and a committee member for CIPR Education & Skills, and the Government Communication Service (GCS) South West and Wales.Shayoni is a regular industry awards judge and speaks on the use of data, behavioural insights, and measurement & evaluation at conferences across the UK.

Shayoni is an Associate Lecturer on the MA in International PR and Global Communications Management at Cardiff University. In 2019, she was recognised in the WalesOnline 35 under 35 list of top young businesswomen in Wales.