Wear a Bloody Mask' - a public service message to encourage mask use

Tech innovators Wise Protec developed a new fabric during the pandemic which destroyed 99.5% of COVID-19 on contact. We had to communicate the product's unique 'anti-viral' capabilities. At that time, the UK was one of the slowest European markets to adopt mask use. To capture attention, we created 'Wear A Bloody Mask': a piece of content & digital storybook narrated by Brian Blessed which communicated the importance of wearing - a bloody - mask. Our idea created a new product line for Wise Protec, drove a 90% spike in Google searches generating online sales, and secured Primark as a new retailer.