Valuing Vaccines


As the trade association representing pharmaceutical companies, there had never been a more important time to tell the story of how vaccines have changed our lives. Valuing Vaccines supported vaccine confidence and demonstrated the work pharmaceutical industry does to develop and deliver new vaccines, that have saved billions of lives worldwide. Detailed research informed our campaign approach, which used impactful facts in digital content on LinkedIn, Twitter and programmatic advertising. The ABPI launched a new Instagram channel and a first ever TV advert, as well as targeted influencers to help us reach vaccines hesitant audiences.