As the trade association representing pharmaceutical companies, there had
never been a more important time to tell the story of how vaccines have changed our lives. Valuing
Vaccines supported vaccine confidence and demonstrated the work pharmaceutical industry does to
develop and deliver new vaccines, that have saved billions of lives worldwide. Detailed research
informed our campaign approach, which used impactful facts in digital content on LinkedIn, Twitter
and programmatic advertising. The ABPI launched a new Instagram channel and a first ever TV
advert, as well as targeted influencers to help us reach vaccines hesitant audiences.