Canesten – The Truth, Undressed

Evoke Mind+Matter, Analog Folk & EssenceMediacom

The Truth, Undressed is a unique programme, targeting people with a vagina, aged 11-24.

It’s designed to break down the misconceptions and taboos that surround vulval anatomy and vaginal health by cutting straight to the uncensored truth. For the first time ever, it gives young people unprecedented access to images of real vulvas (of all shapes, sizes and colours), accurate depictions of vaginal discharge, and real pubic hair - all in a non-objectified way that breaks down societal expectations of having the ‘perfect’ vulva and much more.