Speaking Up For COPD
AstraZeneca convened a coalition of experts, advocates and industry partners, to drive an urgency to act and establish COPD as a public health priority. COPD remains under-prioritised, under-funded and under-treated despite being the third leading cause of death worldwide. AstraZeneca, GAAPP, IFA and Chiesi launched the Speak Up for COPD campaign on World COPD Day to reach policymakers who could make a difference. The campaign amplified voices of people living with COPD, ‘Speaking Up’ for those who cannot speak up for themselves. What started as a tight coalition of four partners smashed all targets and grew into a worldwide movement.