Rosacea: Beyond the visible

Havas Life Medicom

Dermatologists nor patients could predict COVID-19's impact on rosacea. As the leading independent dermatology company, Galderma set out to uncover the impact of essential mask wearing on rosacea. Patient survey findings revealed almost two thirds experienced worsening symptoms, 1 in 2 used mask wearing to hide their rosacea, and only a third visited a doctor or dermatologist. During Rosacea Awareness Month, #RosaceaUnmasked, led by specialist 'skinfluencers', united the rosacea community, raising awareness of mask impact. Targeted influencer identification and influencer-generated content, coupled with relatable social content, successfully reached >2.6M, with a 25% Instagram following increase, and 8% average engagement rate.