Agency: NHS England
Freuds worked with world-renowned British photographer, Rankin, to capture strong and powerful portraits of NHS workers to celebrate the work of those on the frontline and inspire the next generation of doctors, porters, 111 callers IT consultant and more, that will one day shape the future of our NHS.
The portraits featured as part of a multifaceted media campaign which reached audiences across the country. From Instagram feeds, to billboards to the evening news. The images and stories shared formed a powerful legacy piece to the exemplary dedication of NHS staff throughout the COVID-19 pandemic.