It's more than height, it's health! Empowering parents to measure their child's growth


It's more than height, it's health! Empowering parents to measure their child's growth, Edelman
In 2019 Novo Nordisk launched www.morethanheight.com, an online resource to equip parents with information/tools to measure their children regularly and correctly. To reach UK parents in a trustworthy way, we co-created a campaign leveraging parenting influencers to share their experiences and engage with parents through social. We conducted a special FacebookLive event in partnership with Mumsnet to offer engagement and open dialogue opportunities. This innovative approach to influencer engagement ensured Novo Nordisk’s messages reached parents in a genuine way through a variety of social channels, and helped build rapport with UK parents and empower them to measure their children.