Hello Hana - OTC Contraceptive Pill Launch


Client: HRA Pharma

Access to contraception in the UK has been affected by budget cuts, fragmented services and reduced GP opening times, a situation that worsened during the pandemic. HRA Pharma tasked Brands2Life with launching Hana, the first contraceptive pill available OTC, making it a landmark moment in the history of women's health. We delivered a bold campaign that generated over 740 balanced media stories, with the potential reach of over 15 billion. We drove over 14,000 people to the Hana website generating £6.5k in sales and the brand secured 95% market share, positioning HRA Pharma as the leader of this new category.