Best Use of Media Relations in a Healthcare/Pharma Campaign

Nuffield Health is driven by its purpose to build a healthier nation. To raise awareness of the health inequalities they seek to address, we led a national media debate on the barriers to women prioritising physical fitness. Our campaign, launched during the Women’s Euros, did just that. We secured 700+ pieces of coverage, drove an 6% uplift in website visits, Google searches for physical fitness were higher during the launch than during Wimbledon or the Women’s Euros final, and social media conversation was dominated by women, showing the platform we created to drive debate on such an important topic.