Shayoni Lynn FCIPR FPRCA CMPRCA is CEO and Founder at multi-award-winning behavioural science consultancy, Lynn. Shayoni is a Fellow of the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) and Chair of PRCA Cymru. She is listed in the PRWeek Power Book (2021 and 2022) ‚Äì the definitive list of the most influential and respected communications professionals in the UK. In 2021, Shayoni was listed in the PROPEL 100 ‚Äì a list of the most influential PR agency professionals in the world. Shayoni represents Wales at the UK PR Council and is a founding panel member and Vice-Chair of CIPR's Behavioural Insights Interest Group. She is also a committee member for CIPR Education & Skills, and the Government Communication Service (GCS) South West and Wales. Shayoni is a regular industry awards judge (CIPR, PRCA, CASE, PR Week, SABRE) and speaks on the use of data, behavioural science in communications, and measurement & evaluation at conferences globally. Shayoni is an Associate Lecturer on the MA in International PR and Global Communications Management at Cardiff University. She was a finalist for the Institute of Directors' Director of the Year Awards (YOUNG and INNOVATION) in 2021.