Lisa leads Weber Shandwick's health practice and offer in the UK. As a senior practitioner, Lisa's career combines pharmaceutical industry in-house and healthcare agency communications. Lisa spent her first 10 years of her career in the pharmaceutical sector in a variety of commercial, sales and marketing roles. This gives Lisa the unique ability to understand the wider objectives of a client's business and how communications fits within this. Lisa brings a wealth of disease experience across a range of therapeutic areas and has worked extensively across pre-launch, launch and post launch including disease awareness and patient activation campaigns at global, EU and UK national level. Her portfolio includes integrated global communication campaigns ‚ incorporating digital and creative content. Lisa regularly counsels clients on their corporate profile, reputation, reputation building including as part of this and issues and crisis preparedness.