Lisa leads Weber Shandwick's health practice and offer in the UK. As a senior practitioner, Lisa's career combines pharmaceutical industry in-house and healthcare agency communications. Lisa spent her first 10 years of her career in the pharmaceutical sector in a variety of commercial, sales and marketing roles. This gives Lisa the unique ability to understand the wider objectives of a client's business and how communications fits within this. Lisa brings a wealth of disease experience across a range of therapeutic areas and has worked extensively across pre-launch, launch and post launch including disease awareness and patient activation campaigns at global, EU and UK national level. Her portfolio includes integrated global communication campaigns ‚Äí incorporating digital and creative content. Lisa regularly counsels clients on their corporate profile, reputation, reputation building including as part of this and issues and crisis preparedness.