We R.A. Priority: Challenging What is Possible in Rheumatoid Arthritis
akt health communications
Rheumatoid Arthritis affects hundreds of thousands of people in the UK. This invisible disability destroys families, careers, mental health and physical ability and too often not recognised as a priority. For Galapagos – a Biotech company taking its first steps into the UK market – this was unacceptable.
Insight showed that many saw content on RA as not relatable and not accessible through the channels they use today. It spoke about the problems they would face - not the solutions or support that could help. The campaign directly addressed this and created exceptional engagement - prompting meaningful action from the community.