Time To Unite

With the arrival of Coronavirus causing a decline in breast self-check and breast cancer referrals, Estee Lauder Companies wanted to use their iconic Breast Cancer Campaign to reprioritize breast cancer self check public awareness during the Pandemic. There was also a perception issue around breast cancer not being portrayed authentically in diverse communities. Our campaign united women of all communities in the world's largest online self-check event, sharing self-check best practice and normalising breast care through a diverse range of viewpoints. The campaign ignited media and social discussion, achieving record event attendance and a legacy of increased self checking.