The Oxford Population Health Communications Team responded to an urgent
public health crisis, delivering extensive media coverage that helped to recruit patients into what has
become the world's largest trial of COVID-19 treatments - the RECOVERY trial. Working closely with
the trial team, journalists and partner organisations, they generated over 15,000 items of media
coverage internationally, helping to ensure that trial results were adopted widely - results that have
subsequently saved numerous lives. The attention generated resulted in the discussion of clinical
trials by world leaders and is influencing the way in which research will be undertaken in the future.