The launch of Gina®, the first and only HRT treatment available without prescription

"We can't print the word vagina". It’s early 2022 and the word vagina is taboo. At least, if you talk to the UK’s press it is.

Political turmoil, a nation mourning its Queen, and a prudish press all threatened to stand between women and a healthy vagina. Real Chemistry’s job – use the launch of Gina®, the first and only HRT treatment without prescription to overturn years of misogyny, normalise the word vagina, and give women of the UK a voice when it comes to sexual health.