The ‘good-guy’ strategy to change government regulation of tech in healthcare


The ‘good-guy’ strategy to change government regulation of tech in healthcare, ZPB Associates
Against a backdrop of a decade of laboured digital transformation in the NHS – delayed due to a combination of factors including lack of funding, regulatory system infrastructure and resistance to change - Push Dr moved from supporting zero to over five million NHS patients NHS patients in just three years. Using carefully selected advocates to lobby on Push Dr's behalf within the NHS, influence regulatory change, forge trusted partnerships and stimulate the market using targeted media engagement ZPB has fuelled an enormous growth in demand for Push Dr's services.