The Forgotten C

Macmillan Cancer Support

COVID-19 has been devastating for people with cancer. There have been delays in diagnosis, disruption to treatment and uncertainty for the future for thousands of cancer patients.

We needed to take action to put cancer firmly at the top of the news and Government’s agenda; to fight for the needs of people living with cancer at a time when they were at risk of being forgotten.

The campaign achieved high editorial cut-through, reaching crucial decision makers and securing a commitment from Matt Hancock to create a cancer taskforce and a cancer-specific recovery plan to get cancer care back on track.