Prescript Communications Limited

We designed SuperYou to help employees reach their potential and ultimately to create a Super Takeda. With Covid-19 forcing remote working, we needed new ways to engage, empower and educate the field teams. The SuperYou application – a ‘back-to-work' companion – would introduce new business solutions, support field teams during their time at home and prepare them to work at their best from day one back in the field. We leveraged user-generated content, from videos to podcasts, which appeared on the app alongside infographics, quizzes and an individual SuperYou avatar that associates could, by winning points, design, upgrade and bring to life.