Spire Healthcare's Covid-19 response

Instinctif Partners and Spire Healthcare

To support the NHS in responding to the pandemic and save lives, Spire Healthcare, together with the rest of the independent sector, took the decision to place its hospitals at the NHS’s disposal in an unprecedented partnership. As the only listed private healthcare provider, Spire faced a unique challenge in communicating its involvement while maintaining confidence of key stakeholders, including patients, staff, investors, the NHS, and Government. Instinctif Partners and Spire executed a proactive multi-channel campaign utilising national and local media, internal, and investor communications, delivering 649 pieces of coverage, increased social engagement, positive analyst sentiment, and a united workforce.