Agency: Beattie Communications
Specsavers remained open during lockdown, for urgent and essential care for those needing support and to help alleviate pressure on the NHS. The challenge was to inform people that this was the case. We needed to provide helpful, reassuring and newsworthy content that showcased the care offered, with fewer resources and an ever-changing news cycle that could directly impact outputs.
The Open for Care programme was developed to engage, inform and reassure customers, by pivoting to a digital support network of insight-driven content and activity across public relations, social media and the website.