#SortYourselfOut


#SortYourselfOut, APCO Worldwide
Chlamydia is the most common sexually transmitted infection in England and is particularly prevalent in young people. BD appointed APCO to find out what was behind this trend; to develop a strategy to reverse it; and to test the strategy with a pilot project in an area of England which the NCSP identified as having particularly low testing rates. Our social media campaign significantly exceeded the client’s expectations and our KPIs. It resulted in over 775k impressions and 25k video views. In August 2019, 582 tests were requested – a significant increase from the 244 tests ordered in June.