Soothing Mind & Skin Campaign


How do you transform a ‘dull’ and ‘medicated’ skincare brand with little awareness outside of the prescription category into a desirable consumer must-have? A problem Brands2Life tackled for Diprobase, as they launched two over-the-counter (OTC) products.

Tapping into the holistic health and wellbeing trend, we launched the Soothing Mind & Skin Campaign to raise awareness of how itchy skin can impact people’s quality of life. Working with a world-class expert and influencers, we put Diprobase at the heart of holistic health conversations, prompting brand re-evaluation and boosting sales in chemists (8%) and online (10%).