Share Good Times Not Flu
AstraZeneca wanted a childhood flu public awareness
campaign to support the Government’s aim to vaccinate children against the virus. ‘Share Good Times Not Flu’ overcame post-Covid vaccine fatigue to encourage parents to protect their children against flu, helping to secure an impressive 67% rate among eligible primary school kids in the UK. We built a coalition of experts, influencers and partner groups to deliver a mass awareness campaign, which spoke to families’ post-lockdown desire to live life to the fullest, focusing on the positive benefits of protection, rather than stoking parental fears.