Seqirus - Staying Connected

Seqirus

In the wake of the global pandemic, a key challenge for the Seqirus team was to ensure colleagues dispersed around the globe felt connected with senior leaders. In times of uncertainty, hearing from leaders who are a known and trusted source of information brings stability to an organisation. In addition, as a global leader in influenza pandemic preparedness, it was critical to maintain colleague morale and employee engagement, whilst striking a balance with communicating core company messages to ensure business continutity. With authenticity and a human approach very much at the core of their strategy “Staying Connected” campaign was created.