Re-defining the client/agency partnership
The pandemic came at a time of renewed growth for FleishmanHillard's
healthcare practice. With clients not only being personally challenged by the very environment in
which they were working becoming ever more unpredictable and complex, a new way of working was
needed. The idea of partnership required a whole new dimension: one that offered friendship, agility,
co-operation and client service of a kind not seen before. The team mobilised to pull together, support
each other and continue to strive, drive and, above all, bring inspired thinking to clients and ultimately
the patients whose lives they aim to improve.