Raising awareness of the benefits of cod liver oil and omega-3 in media

Aduro Communications

Agency: SevenSeas

With the backdrop of continuous news about the COVID-19 pandemic, we created a health story that landed blanket national coverage, generating positive headlines for the cod liver oil sector, and ultimately changed consumer perceptions.


This campaign was seen by 64M CONSUMERS and there was an 80% INCREASE IN GOOGLE SEARCHES around the phrase ‘cod liver oil benefits’.