NHS Workforce

freuds Health & Behaviour Change

Agency: NHS England

Every day of the current COVID-19 crisis reminds us of the importance of our NHS. Unfortunately, a lack of qualified NHS nurses was a critical issue for the health service long before the pandemic hit. The vital NHS recruitment campaign, ‘We Are The NHS’, set out to tap into the hearts and minds of the nation, and most importantly those who might consider a career in nursing, to tackle the staggering nursing deficit.

To tackle this issue, freuds was tasked with launching a PR campaign in September 2019 to help recruit 16-19-year-olds who may be considering a future NHS career.