The world may have been adapting to a new normal due to COVID-19, but
cancer remains a global challenge. Our New Normal, Same Cancer (NNSC) campaign partnered with
>140 patient organisations to raise awareness amongst policymakers, HCPs, patient advocacy
groups (PAGs) and the public to encourage people with cancer to resume treatment and those with
symptoms to consult a doctor. NNSC has now launched in 67 countries and achieved several
"industry firsts", including government endorsement (Australian pharma industry first). Crucially, it has
prompted behaviour changes and has been noted by patients and PAGs as contributing to them
seeking medical attention.