Maybe It's Not Thrush

Brands2Life

Bacterial Vaginosis (BV) is the most common vaginal condition, yet 60% of women mistake their symptoms for thrush. So when Balance Activ came to Brands2Life we tackled the issue head on with the ‘Maybe It’s Not Thrush?’ campaign, a straight-talking approach to help women spot the symptoms of BV and treat themselves effectively.


Launching across Facebook, Instagram and mainstream media, we got the nation talking about BV. We reached 536 million people, leading to 31,000 women using the Balance Activ online symptom checker, saw sales soar by 11% and the brand took back its no.1 market share position.