LifeArc COVID-19 funding call and funding announcement

LifeArc

Agency: Four Communications

As the pandemic hit the UK in March, the medical research charity, LifeArc, made £10 million available to researchers. The charity was offering to fund trials of existing medicines or those in late stages of development to see if these could be re-purposed to reduce the severity of COVID-19 and limit potential deaths from the infection. Four Health, LifeArc and HMA jointly developed and executed a two-part media outreach campaign to: raise awareness of the funding call and encourage quality applications for the fund from around the world and publicise the recipients of the £10 million research fund.