Launching a world-first collaboration between Novartis UK and the NHS

Cholesterol medicines aren’t new, but launching one with a novel mode of action straight into a primary care setting, to be adopted at scale (in partnership with the NHS), is. This was a complex, world-first which needed a powerful media relations campaign. We thought being a top news story (health-related, during a Global pandemic) was punchy, but with 271 pieces of coverage across the EMEA market, we were THE story of the day. It goes to show that when you do media relations well, there's nothing that compares.