It's more than height, it's health! Empowering parents to measure their child's growth

Edelman

In 2019 Novo Nordisk launched www.morethanheight.com, an online resource to equip parents with information/tools to measure their children regularly and correctly. To reach UK parents in a trustworthy way, we co-created a campaign leveraging parenting influencers to share their experiences and engage with parents through social. We conducted a special FacebookLive event in partnership with Mumsnet to offer engagement and open dialogue opportunities. This innovative approach to influencer engagement ensured Novo Nordisk’s messages reached parents in a genuine way through a variety of social channels, and helped build rapport with UK parents and empower them to measure their children.