Ipsen Liver Cancer Awareness Month Campaign 2021 - The Organ Family: A Fork in the Road

Real Chemistry

Building on the Liver Cancer Awareness Month 2020 campaign developed alongside the European Liver Patients Association, Ipsen has launched the next chapter of 'The Organ Family'. This multi-channel campaign saw the story evolve, leveraging the already established characters, to highlight the importance of noticing risk factors and acting early, by rewinding last year's story and showing how different actions could lead to different outcomes.