Influencing better healthcare

In 2021 OMRON were at the cutting edge of medical technology innovation, launching new devices including a blood pressure monitor and an at home wheeze monitor. As the devices were largely unknown, OMRON needed to reach influential medical professionals and students to arm them with invaluable information about this new wave of innovation to support patients.

Armed with the insight that medical professionals sought peer reviews to feel confident in recommending new solutions to patients, Hotwire developed an inspiring influencer campaign reaching over 1 million HCPs, attracting over 8,000 new visitors to OMRON’s site and achieving an ROI of 100:1.