I am number 17 – A campaign to raise awareness of rare disease across the UK

Hill+Knowlton Strategies for Takeda UK

People living with rare diseases are often marginalised, facing lengthy waits and multiple visits to doctors simply to receive a diagnosis. While seemingly uncommon in fact, 1 in 17 people in the UK are affected by a rare disease. I am number 17 is a campaign to make their voices heard. We paired 17 people living with a rare disease with 17 artists to represent their experience through art. The resulting work was then launched at an exclusive event in London’s Oxo Gallery, receiving nationwide recognition with 59 pieces of broadcast coverage together reaching 4 million people.