I am number 17 – A campaign to raise awareness of rare disease across the UK

Hill+Knowlton Strategies for Takeda UK

People living with rare diseases are often marginalised, facing lengthy waits and multiple visits to doctors simply to receive a diagnosis. While seemingly uncommon in fact, 1 in 17 people in the UK are affected by a rare disease. I am number 17 is a campaign to make their voices heard. We paired 17 people living with a rare disease with 17 artists to represent their experience through art. The resulting work was then launched at an exclusive event in Londonā€™s Oxo Gallery, receiving nationwide recognition with 59 pieces of broadcast coverage together reaching 4 million people.