Heart Research UK
Coronary heart disease kills twice as many women as breast cancer every year, yet it is often considered to be a ‘man’s disease’. Heart Research UK and creative agency AML launched a women’s awareness campaign called HER Disease, raising awareness of how women are affected by and dying needlessly from heart disease. Using powerful creative, turning the words ‘heart disease’ into ‘HER disease’ and strong research statistics, imagery and a TV commercial were created. They reached over 55m people, successfully raising awareness and providing information to the public. The campaign changed perceptions around heart disease, and saved lives.