#FERTILiTYAWKS PHASE 2
Nearly 50 million couples worldwide, and over 180 million individuals, experience fertility issues each year. This campaign harnessed the power of peer-to-peer digital comms. a starring role in dramatising their own awkward moments by self-recording film snippets in and around their homes. Who better to tell their story?
Overall, the campaign achieved over 12M impressions and reached over 6M users, generating an ad recall with approximately 275,000 users, a staggering 5% of the total users reached.