Every Mind Matters

freuds Health & Behaviour Change


Freuds created mass engagement around Every Mind Matters - a new NHS-endorsed digital platform designed to empower people to take action to look after their mental health.


To do this, freuds produced a short film featuring public figures and non-celebrities; each having addressed mental health concerns, they encouraged the public to do the same.


By engaging world-renowned creatives, Richard Curtis and Rankin, alongside The Dukes and Duchesses of Sussex and Cambridge, we galvanised numerous high-profile figures to support.


The results were astonishing - the campaign’s three-year goal of getting 1 million action plans completed was reached in under three months.