There was a need to engage with young people (18-39 years old) to support
south east London COVID-19 vaccination targets due in July 2021. Our Healthier South East London
(OHSEL) ICS/ NHS South East London (SEL CCG), commissioned Lynn PR to launch a targeted,
integrated data-driven campaign to drive behaviour change amongst young people in south east
London. #DontMissYourVaccine has since been recognised as one of the most dynamic vaccination
campaigns for young people. The campaign resulted in take-up improvements of up to 67.5% in key
audiences within 2 weeks.