Coronary heart disease remains one of the biggest causes of death in the UK.
Despite this, awareness of cholesterol remains low.
Even though it affects four out of ten adults in the UK, high cholesterol is largely misunderstood, with
one in five adults believing exercise is enough to prevent it.
While the country was completely consumed by the very visible impact of COVID, we needed to raise
awareness and understanding of heart health - quickly and significantly - with a media campaign that
would put high cholesterol back on the agenda.