When non-urgent NHS treatment was paused or moved online in the initial
stages of the pandemic, it became crucial for CQC and Healthwatch England to understand
the challenges care users faced. To achieve this, Because We All Care set out to increase the volume
of health and social care feedback received. The resulting digital-first campaign targeted traditionally
harder-to-reach audiences, while engaging hundreds of important stakeholders through social. It
identified many issues needing NHS and government attention with a 62%/23% YoY uplift
(respectively) in feedback forms returned.