Public Health England briefed freuds to help deliver ‘Every Mind Matters’, the Government’s first national mental health campaign. The objective was to drive mainstream conversation and generate mass engagement with a new evidence-based online mental health tool – created by PHE and endorsed by NHS England.

Freuds managed the national launch and followed up with a series of activations targeting priority audiences.

At launch we secured over 2,000 pieces of coverage and 109 million people reached on social media; sentiment was 98% positive; we also reached the three-year goal of one million personal Mind Plans completed within three months.