Congratulations to our 2021 Winners

2020 saw the launch of the PRWeek Healthcare & Pharma Communications award scheme aimed to recognise and celebrate some of the fastest-growing and most dynamic parts of the UK comms landscape.

The winners were decided by a panel of industry leading judges and our inaugural ceremony took place 18th February. Miss out or need some inspiration for your entries? Why not rewatch the ceremony and read all about the winners below.

Once again congratulations to everyone named a winner and highly commended, we hope to see you play a major part once again in 2021.

2021 Winners


Campaign or Project Categories

Best pharmaceutical product launch (non-OTC)

Takeda UK’s launch of Takhzyro

Hill+Knowlton Strategies

Hereditary angioedema (HAE) is a severe, unpredictable, rare disease which can result in life-threatening swelling attacks. Our aim was to position Takhzyro®▼ as the number one choice for long-term prevention of HAE attacks and more broadly, move further towards zero attacks as SoC whilst optimising patients’ access to Takhzyro, with t...

Read More

Best public health awareness campaign

I am number 17 – A campaign to raise awareness of rare disease across the UK

Hill+Knowlton Strategies for Takeda UK

People living with rare diseases are often marginalised, facing lengthy waits and multiple visits to doctors simply to receive a diagnosis. While seemingly uncommon in fact, 1 in 17 people in the UK are affected by a rare disease. I am number 17 is a campaign to make their voices heard. We paired 17 people living with a rare disease wi...

Read More

Stepping up the fight against malaria in times of COVID-19

Agency: Grayling, The RBM Partnership to End Malaria, Malaria No More, Malaria No More UK, Speak Up Africa, X3M Nigeria

While at the start of 2020, malaria deaths were at the lowest point ever, the emergence of COVID-19 threatened to reverse decades of hard fought-progress against the disease, with deaths projected to double in 2020. For the RBM Partnership to End Malaria, we developed an integrated communications campaign that maintained vital visibili...

Read More

Every Mind Matters

freuds Health & Behaviour Change

Agency: Public Health England

Freuds was briefed to help deliver Every Mind Matters, the Government’s first mental health campaign to change people’s perceptions of mental health.To do this, freuds developed an outstanding through-the-line campaign involving the launch of a major PR film featuring global talent and an historic first which saw all Emirates FA Cup Th...

Read More

Introducing the Thyrojis

Porter Novelli

In 2019, Merck asked Porter Novelli to develop its campaign for International Thyroid Awareness Week, but fighting for attention against hard-hitting campaigns about the obesity epidemic, mental health reform and cancer care felt light a losing battle. Our challenge was that we were just yet another obscure awareness day.So we tried so...

Read More

Maybe It's Not Thrush

Brands2Life

Bacterial Vaginosis (BV) is the most common vaginal condition, yet 60% of women mistake their symptoms for thrush. So when Balance Activ came to Brands2Life we tackled the issue head on with the ‘Maybe It’s Not Thrush?’ campaign, a straight-talking approach to help women spot the symptoms of BV and treat themselves effectively.Launchin...

Read More

The Presbyopia by Acuvue

FleishmanHillard Fishburn

Every day up to 27 million people in the UK struggle to do the things they love due to the eye health condition, Presbyopia.Our challenge was to encourage ‘Presbyopes-in-denial’ to book an eye test and consider ACUVUE contact lenses to correct the condition.Our phased campaign culminated in an experiential pop-up restaurant that capita...

Read More

Best healthcare/pharma crisis comms response

Spire Healthcare's Covid-19 response

Instinctif Partners and Spire Healthcare

To support the NHS in responding to the pandemic and save lives, Spire Healthcare, together with the rest of the independent sector, took the decision to place its hospitals at the NHS’s disposal in an unprecedented partnership. As the only listed private healthcare provider, Spire faced a unique challenge in communicating its involvem...

Read More

Best use of public affairs in a healthcare/pharma campaign

The ‘good-guy’ strategy to change government regulation of tech in healthcare

ZPB Associates

Against a backdrop of a decade of laboured digital transformation in the NHS – delayed due to a combination of factors including lack of funding, regulatory system infrastructure and resistance to change - Push Dr moved from supporting zero to over five million NHS patients NHS patients in just three years. Using carefully selected adv...

Read More

Nurses Matter – supporting Clinical Nurse Specialists (CNS) in cancer services

MSD

A public affairs and social media campaign focused on advocating the role of Clinical Nurse Specialists in cancer care, with a particular focus on lung cancer. A campaign designed to create greater awareness amongst policymakers and NHS decision makers on the value CNSs add, and the importance of properly recognising and codifying thei...

Read More

Best use of media relations in a healthcare/pharma campaign

Emma, Work Colleague of the Future

Virgo Health

We have more health education than ever, yet we’re getting sicker. One of the biggest reasons for this? The office. Ergonomic workstation solutions company, Fellowes, wanted to raise mass media awareness of this workplace issue and establish themselves as an authority on office health. We needed a bold activation to drive media relatio...

Read More

Disrupting the pharma industry - Introducing the world's first AI-designed drug

Edelman

In January 2020, Exscientia was ready to announce a world-first: their precision-engineered drug, designed using artificial intelligence, was about to enter clinical trials. In less than three weeks we built a compelling narrative and earned strategy, which smashed KPIs and resulted in more 120 articles being published in top-tier publ...

Read More

Every Mind Matters

freuds Health & Behaviour Change

Agency: Public Health England

Public Health England briefed freuds to help deliver ‘Every Mind Matters’, the Government’s first national mental health campaign. The objective was to drive mainstream conversation and generate mass engagement with a new evidence-based online mental health tool – created by PHE and endorsed by NHS England.Freuds managed the national l...

Read More

Imperial College Covid-19 vaccine campaign

Imperial College London

A campaign to raise the profile of a team developing a vaccine for Covid-19 at Imperial College London, and their work.

Read More

NHS X Rankin

freuds Health & Behaviour Change

Agency: NHS England

Freuds worked with world-renowned British photographer, Rankin, to capture strong and powerful portraits of NHS workers to celebrate the work of those on the frontline and inspire the next generation of doctors, porters, 111 callers IT consultant and more, that will one day shape the future of our NHS.The portraits featured as part of ...

Read More

Raising awareness of the benefits of cod liver oil and omega-3 in media

Aduro Communications

Agency: SevenSeas

With the backdrop of continuous news about the COVID-19 pandemic, we created a health story that landed blanket national coverage, generating positive headlines for the cod liver oil sector, and ultimately changed consumer perceptions.This campaign was seen by 64M CONSUMERS and there was an 80% INCREASE IN GOOGLE SEARCHES around the ph...

Read More

The Forgotten C

Macmillan Cancer Support

COVID-19 has been devastating for people with cancer. There have been delays in diagnosis, disruption to treatment and uncertainty for the future for thousands of cancer patients.We needed to take action to put cancer firmly at the top of the news and Government’s agenda; to fight for the needs of people living with cancer at a time wh...

Read More

Best use of social media and/or influencers in a healthcare/pharma campaign

Maybe It's Not Thrush

Brands2Life

Bacterial Vaginosis (BV) is the most common vaginal condition, yet 60% of women mistake their symptoms for thrush. So when Balance Activ came to Brands2Life we tackled the issue head on with the ‘Maybe It’s Not Thrush?’ campaign, a straight-talking approach to help women spot the symptoms of BV and treat themselves effectively.Launchin...

Read More

#SortYourselfOut

APCO Worldwide

Chlamydia is the most common sexually transmitted infection in England and is particularly prevalent in young people. BD appointed APCO to find out what was behind this trend; to develop a strategy to reverse it; and to test the strategy with a pilot project in an area of England which the NCSP identified as having particularly low testi...

Read More

Hand Washing Challenge

freuds Health & Behaviour Change

Agency: NHS England

freuds was tasked with driving awareness of the new Government guidelines around hand washing and accelerating behaviour change in order to minimise the spread of COVID-19.We carefully selected a number of relatable, trusted and credible ambassadors who could use their reach and influence to reinforce and explain the government message...

Read More

It's more than height, it's health! Empowering parents to measure their child's growth

Edelman

In 2019 Novo Nordisk launched www.morethanheight.com, an online resource to equip parents with information/tools to measure their children regularly and correctly. To reach UK parents in a trustworthy way, we co-created a campaign leveraging parenting influencers to share their experiences and engage with parents through social. We con...

Read More

NHS Workforce

freuds Health & Behaviour Change

Agency: NHS England

Every day of the current COVID-19 crisis reminds us of the importance of our NHS. Unfortunately, a lack of qualified NHS nurses was a critical issue for the health service long before the pandemic hit. The vital NHS recruitment campaign, ‘We Are The NHS’, set out to tap into the hearts and minds of the nation, and most importantly thos...

Read More

Soothing Mind & Skin Campaign

Brands2Life

How do you transform a ‘dull’ and ‘medicated’ skincare brand with little awareness outside of the prescription category into a desirable consumer must-have? A problem Brands2Life tackled for Diprobase, as they launched two over-the-counter (OTC) products.Tapping into the holistic health and wellbeing trend, we launched the Soothing Min...

Read More

Best use of content in a healthcare/pharma campaign

Every Mind Matters

freuds Health & Behaviour Change

Agency: Public Health England

Freuds created mass engagement around Every Mind Matters - a new NHS-endorsed digital platform designed to empower people to take action to look after their mental health.To do this, freuds produced a short film featuring public figures and non-celebrities; each having addressed mental health concerns, they encouraged the public to do ...

Read More

BREATHLESS: The story of life with severe asthma

ENGINE MHP

Thirty-three million people live with the devastating effects of severe asthma, yet they struggle to receive the diagnosis, care and treatment they need. Progress has been slow, and support for reform of care pathways is low.We grabbed the attention of policymakers to secure commitments to improve quality of life for people living with...

Read More

Introducing the Thyrojis

Porter Novelli

Agency: Merck Healthcare

In 2019, Merck asked Porter Novelli to support with its International Thyroid Awareness Week campaign, but fighting for attention against hard-hitting campaigns about the obesity epidemic, mental health reform and cancer care felt light a losing battle. Our challenge was that we were just yet another obscure awareness day.So we tried s...

Read More

IVDR Transition Campaign

BSI

With just over two years to the Date of Application of the IVDR, and a typical conformity assessment requiring 9-12 months to complete, our challenge was to educate thousands of manufacturers, many of whom are completely new to the IVDR, to ensure safe, uninterrupted access to lifesaving IVD medical devices for patients.The success of ...

Read More

Team or Agency Categories

Best healthcare/pharma comms agency

GCI Health

2019 was our best year to date and then 2020 came along and so far has absolutely put us to the test, but GCI Health has done more than adapt. We ended last year bigger and better than ever, and we are still growing, with increasing budgets at every reforecast. The world might have a changed, but out ambition hasn’t. 2020 will bring GC...

Read More

ZPB Associates

ZPB Associates is founded on the belief that intelligent data-led communication builds partnerships that drive the best value throughout the healthcare system. This highly integrated and integrity led approach is now on a three year fast-track growth strategy and has met its ambitious first year goals. Broadening out from its ten-year ...

Read More

akt health communications

AKT HEALTH COMMUNICATIONS

akt health communications was founded just two years ago to challenge the way people perceive and access ground breaking innovations in healthcare. July 2019 to July 2020 was a pivotal year for us as we went from 'interesting start-up' to being recognised across the industry as an agency that consistently delivers beyond expectations. ...

Read More

OVID Health

Our tagline, Reinventing Healthcare Communications wasn’t chosen lightly. In a space dominated by global networked agencies, OVID provides a creative & personal client experience. Our culture uproots the traditional delivery model by treating our team like our clients – integrated across PR, public affairs, patient advocacy and campaig...

Read More

W2O Group

Working with 23 of the top 25 pharmaceutical companies, W2O is the leading independent provider of analytics driven, digital-first marketing & communications to the healthcare sector.Together we are making the world a healthier place through marketing communications.

Read More

Best agency healthcare/pharma comms practice

Edelman UK Health

In the past 18 months, Edelman’s UK health practice has undergone a complete reboot. We announced a new leadership team – made up of 3 very different, yet complementary female co-leads appointed from within our business. Our bold new approach was a first for our EMEA region and they kicked off a co-created path to success with clear fo...

Read More

WE Communications UK Health Practice

WE Communications

In 2019, WE UK’s health team of eight people were determined to create relevant, impactful campaigns that moved people to positive action.Informed by our Brands in Motion study and consumer trend data, we moved toward an integrated model, committed to delivering progressive healthcare communications and allowing us to produce tangible ...

Read More

Hanover Health Communications

We’re Hanover Health Communications and this is our story.Despite everything 2020 has thrown our way, we’re on course for another target-smashing year.In a highly competitive industry (not to mention the biggest healthcare crisis of a generation), we provide our clients with smart thinking, refreshing storytelling and breakthrough solu...

Read More

Shortlist

Helping build a healthier society through creative, effective and inspired communications

FleishmanHillard Healthcare UK

Individual Categories

Healthcare/pharma comms newcomer of the year

Winner

Cora Bolger

Syneos Health Communications

Best healthcare/pharma comms professional (agency)

Winner

Abby Purdy

Syneos Health Communications

Leigh Greenwood

Evergreen PR

I launched Evergreen PR as a virtual health consultancy in Nov 2019 with no funding or clients. With 15+ years of health PR experience I developed an Evergreen Methodology of rigorous research, join-the-dots planning and connecting with sources of influence to ensure excellent outcomes.This year my campaigns won two PRCA DARE Awards an...

Read More