2021 Winners
Campaign or Project Categories
Best pharmaceutical product launch (non-OTC)
Takeda UK’s launch of Takhzyro
Hill+Knowlton Strategies
Hereditary angioedema (HAE) is a severe, unpredictable, rare disease which can result in life-threatening swelling attacks. Our aim was to position Takhzyro®▼ as the number one choice for long-term prevention of HAE attacks and more broadly, move further towards zero attacks as SoC whilst optimising patients’ access to Takhzyro, with t...
Best public health awareness campaign
I am number 17 – A campaign to raise awareness of rare disease across the UK
Hill+Knowlton Strategies for Takeda UK
People living with rare diseases are often marginalised, facing lengthy waits and multiple visits to doctors simply to receive a diagnosis. While seemingly uncommon in fact, 1 in 17 people in the UK are affected by a rare disease. I am number 17 is a campaign to make their voices heard. We paired 17 people living with a rare disease wi...
Best healthcare/pharma crisis comms response
Best use of public affairs in a healthcare/pharma campaign
Best use of media relations in a healthcare/pharma campaign
The Forgotten C
Macmillan Cancer Support
COVID-19 has been devastating for people with cancer. There have been delays in diagnosis, disruption to treatment and uncertainty for the future for thousands of cancer patients.We needed to take action to put cancer firmly at the top of the news and Government’s agenda; to fight for the needs of people living with cancer at a time wh...
Best use of social media and/or influencers in a healthcare/pharma campaign
Maybe It's Not Thrush
Brands2Life
Bacterial Vaginosis (BV) is the most common vaginal condition, yet 60% of women mistake their symptoms for thrush. So when Balance Activ came to Brands2Life we tackled the issue head on with the ‘Maybe It’s Not Thrush?’ campaign, a straight-talking approach to help women spot the symptoms of BV and treat themselves effectively.Launchin...
#SortYourselfOut
APCO Worldwide
Chlamydia is the most common sexually transmitted infection in England and is particularly prevalent in young people. BD appointed APCO to find out what was behind this trend; to develop a strategy to reverse it; and to test the strategy with a pilot project in an area of England which the NCSP identified as having particularly low testi...
Hand Washing Challenge
freuds Health & Behaviour Change
Agency: NHS England
freuds was tasked with driving awareness of the new Government guidelines around hand washing and accelerating behaviour change in order to minimise the spread of COVID-19.We carefully selected a number of relatable, trusted and credible ambassadors who could use their reach and influence to reinforce and explain the government message...
It's more than height, it's health! Empowering parents to measure their child's growth
Edelman
In 2019 Novo Nordisk launched www.morethanheight.com, an online resource to equip parents with information/tools to measure their children regularly and correctly. To reach UK parents in a trustworthy way, we co-created a campaign leveraging parenting influencers to share their experiences and engage with parents through social. We con...
NHS Workforce
freuds Health & Behaviour Change
Agency: NHS England
Every day of the current COVID-19 crisis reminds us of the importance of our NHS. Unfortunately, a lack of qualified NHS nurses was a critical issue for the health service long before the pandemic hit. The vital NHS recruitment campaign, ‘We Are The NHS’, set out to tap into the hearts and minds of the nation, and most importantly thos...
Soothing Mind & Skin Campaign
Brands2Life
How do you transform a ‘dull’ and ‘medicated’ skincare brand with little awareness outside of the prescription category into a desirable consumer must-have? A problem Brands2Life tackled for Diprobase, as they launched two over-the-counter (OTC) products.Tapping into the holistic health and wellbeing trend, we launched the Soothing Min...
Best use of content in a healthcare/pharma campaign
Every Mind Matters
freuds Health & Behaviour Change
Agency: Public Health England
Freuds created mass engagement around Every Mind Matters - a new NHS-endorsed digital platform designed to empower people to take action to look after their mental health.To do this, freuds produced a short film featuring public figures and non-celebrities; each having addressed mental health concerns, they encouraged the public to do ...
BREATHLESS: The story of life with severe asthma
ENGINE MHP
Thirty-three million people live with the devastating effects of severe asthma, yet they struggle to receive the diagnosis, care and treatment they need. Progress has been slow, and support for reform of care pathways is low.We grabbed the attention of policymakers to secure commitments to improve quality of life for people living with...
IVDR Transition Campaign
BSI
With just over two years to the Date of Application of the IVDR, and a typical conformity assessment requiring 9-12 months to complete, our challenge was to educate thousands of manufacturers, many of whom are completely new to the IVDR, to ensure safe, uninterrupted access to lifesaving IVD medical devices for patients.The success of ...
